Bank Culture

Bank Philosophy

Bank Spirit: Serving customers of Weifang city and the whole world, applying to be the excellence.

Strategic coals: Expanding the scale, promoting efficiency, improving service quality, preparing for stock listing.

Market position: Cooperating with medium and small businesses, serving citizens, contributing to the economic development of Weifang city

Business philosophy: There won’t be the best one, but a better one.

Serving the excellent enterprises and helping them to be more excellent

Serving costumers and dedicating to be excellent forever

Personal concept: Everyone has advantages, a proper opportunity is needed.

Creating concept: Studying first, practicing first

Working style: cooperation, practice, diligence, honesty, efficiency, creation

Meaning of Badge

Meaning of badge: The badge created by two joined Chinese ancient coins, which are like two ‘C’s. And they stand for commerce and city bank, showing the business characters of the bank, the badge also displays the spirit of cooperation between customers and the bank.

The badge shows a board and magnificent scene. The visual effect shows spirit of creating and developing. There are two white frameworks join together creating a ‘W’, which represents the first capital of Weifang city, reflects the bank’s regional characters.

The color of the badge including the name of the bank is yellow, means wealth, peace and success.

Introduction of JinDing club

The JinDing club is founded by Weifang City Commercial Bank in Aug 2006, which creates a new service form for customers. The goal of the club is to promote the communication between customers and the bank, increase the service forms and enhance the profitability of customers. The JinDing club creates communication and information exchanging mechanism, contributes to the strategic cooperating between club members, and realizes a ‘Win-Win’ achievement.

The daily work of JinDing club is performed according to five models.

1\ Enterprisers’ Classes

The Jinding club invites famous economists, scholars and excellent enterprisers to give lectures to members. Meanwhile it conducts proseminars to discus important business issues, such as corporation’s developing stratagem and business operation.

2\ Visiting corporations

An excellent corporation of JinDing club has become a model of other members. The club organizes other members to visit the corporation. With face to face communication, the members exchange their managing methods, exhibit products or publicize corporations timely.

3\ Sharing Information

The JinDing club publishes a periodical JnDingZiXun. The periodical introduces the financial products of Weifang City commercial Bank , the culture of cooperation and golden managing ideas. It is also as a hot line to exchange marketing message and analyze market situation. The periodical also displays the action projects of the club.

For all customers, the periodical is a hand book to scan the developing of WFCCB. The periodical can be taken in any branch of Weifang City commercial Bank.

4\Members’ entertainment

The club organizes members to take part in some sports and some distingue culture improving projects.

5\ Improving Businesses

The club applies to improve cooperation among members and supplies preferential capital investing sustentation.